80 Year Campaign
Bold visuals marked Aero Industries’ 80th anniversary, celebrating their legacy through dynamic print, branded merchandise, and versatile digital assets.
brand familiarization
Aero Industries’ bold and dynamic brand identity was reflected in its established color palette and typography. Guidelines and existing designs were reviewed to ensure consistency and authenticity.
design alignment
The project aimed to celebrate the company’s 80th anniversary by creating standout deliverables that emphasized its legacy and innovation.
creative execution
Deliverables included posters, banners, postcards, hats, shirts, bags, web promotion, and a celebration video. The final outputs successfully captured the company’s vision.
Worked with Animator and created visual graphics for the video. Collaborated with a web developer to create the 80 Year landing page. You can view the 80 Year website page and celebration video here.
Social Posts
Vibrant social media posts highlighted events and milestones, blending bold visuals with compelling storytelling.
brand familiarization
Ensured the social media posts adhered to their established look, focusing on consistent use of colors, typography, and tone to reinforce brand recognition.
design alignment
The goal was to create cohesive social posts that advertised events and historical blog stories while staying true to the brand’s identity. Ensured the designs aligned seamlessly with their established image.
creative execution
The deliverables included over 30 posts that highlighted events, sales team, and blog stories. The campaign boosted engagement and drove traffic to the site.
history blog
Created a series to promote history blog stories on the Aero Industries website to highlight their 80 year anniversary.
sales team videos
Collaborated with Animator and designed video layouts for a sales team social series.
Personally captured all the headshots used.
waste expo
Designed multiple posts leading up to the Waste Expo event to bring people to their booth.
History Blog
Collaborated with a web developer to create custom WordPress themes to showcase Aero Industries’ history through engaging blog stories.
View these stories on the Aero Industries website here.
brand familiarization
Reviewed website design and guidelines to maintain consistent visuals, color schemes, and tone throughout the project.
design alignment
The goal was to develop a flexible WordPress theme that allowed creative design options for each blog story while celebrating their 80-year history. By adhering to the existing brand and website style, the theme seamlessly integrated into the company’s digital presence.
creative execution
The final deliverable was a customizable WordPress theme built for longevity, enabling the company to highlight its history through engaging blog posts. Ensured the theme was user-friendly, visually appealing, and versatile for future use.
Print Ads & Manuals
Print ads and manuals emphasized clarity and professionalism, blending the brand’s bold identity with a fresh, distinctive look.
brand familiarization
Followed guidelines and existing ad designs, focusing on maintaining key elements of bold, clean visuals for consistency and recognition.
design alignment
To create print materials that conveyed essential information while reflecting the company’s established branding. The new ads and manuals complemented their existing materials but stood out with a refreshed appearance.
creative execution
By focusing on precision and consistency, the designs upheld the brand’s bold aesthetic and effectively communicated the required information.
