The Satin Dragon Co.
My Etsy shop’s brand reflects a colorful and personal touch, focusing on the charm of personal, handmade embroidery products. You can view my shop here.
research & discovery
The objective was to design a unique, eye-catching brand for a shop selling handmade embroidery items. Research focused on analyzing similar Etsy shops to identify ways to differentiate the brand and create a distinct appearance.
strategy & planning
The design direction was inspired by my vision for a colorful, personal brand that emphasized the handmade nature of my products. As an Asian creator with a love for dragons, I incorporated that theme into the branding while ensuring the embroidery focus remained central.
design execution
Deliverables included full branding, packaging, and promotional materials. The final designs captured the vibrant, personal identity I envisioned, showcasing my products in a way that emphasized their handmade charm and uniqueness.
